The launch platform for Ferrari Challenge will be the PS3. System 3 software is making what is being called a perfect match by combining the racing game genre, which has always been very successful, & a game that promises real cars & real tracks with Ferrari racing dynamics. System 3 software is one of the founding partners of the video game industry. With a passion for game-play & high-quality production values, System 3 software titles such as The Last Ninja spawned a new genre in gaming & was one of the forefathers of some of today’s biggest hits. Sytem 3 software CEO Mark Cale commented that by merging video games & racing the company have invested in the best talent in the industry. They’re sure that the game will be even more impressive than the liscence. Ferrari’s Head of Liscencing added that Mark has been a highly valued customer for over 20 years & that Ferrari Challenge is in good hands. Mark is an experienced Challenge series driver himself.