Sony spends 1.5 Million Euro’s on advertising in Ireland
A while ago, QJ.net reported that Ireland was loosing interest in the Playstation 3. In a survey 82% of people asked said they would not be buying the Playstation 3 because it of the cost. Sony has responded by spending 1.5 million euros on ad campaigns in Ireland. SCSI marketing director Marea Gray had this to say:
“We’ve never done anything like this to this scale before. It was quite expensive to do, but you have to showcase the product properly.What we’ve done, it’s about embodying what the brand is about. We’re not just saying “here’s a console and here’s great graphics.” We’re showing how the PS3 is part of a lifestyle thing.”
He also made a comment about the Wii:
“We’re aware of what the competition is doing and we know that Wii is still spending a lot. Wii tends to go for a very product driven campaign, PlayStation tends not to go down that road.”
Take that as you will, but I think he means to say that Playstation 3 is more than a games console.
Source: QJ.net
No comments yet.
Leave a comment
You must be logged in to post a comment.
Recent Posts
Gallery
