APC Mag is reporting that Sony have sold 91% of the total HD media format sales in Austrillia, which is very impressive.

This information was released along with Sony’s new Blu-Ray player, BDP-S1E which retails at $1399 (AU) but despite the heavy price tag, looks rather sexy.

Blu Ray Disc player BDP-S1E by SONY [Image]

So where does HD DVD stand in all of this? Only time will tell, but at the moment it looks like the Blu-Ray disc is in clear runnings to defeating its rival, HD DVD.