
According to El Paso Times Home rental giant Blockbuster will be renting out high definition DVD’s only in the Blu-Ray format in 1,450 of its stores in next months update. This, of course, is a huge step for Sony and a massive blow to the HD DVD format. Blockbuster have been renting out both Blu-Ray and HD DVD in 450~ stores only to find that 70% of the time the consumer was choosing Sony’s Blu Ray Disc.
“The consumers are sending us a message. I can’t ignore what I’m seeing,” Matthew Smith, senior vice president of merchandising at Blockbuster.
HD DVD isnt completely out though,as Blockbuster will still be renting them at 250 stores and online. Huge movies like Pirates of the Caribbean: At World’s End, Spider Man 3 and Casino Royale are all exclusive to the Blu Ray format which also helps Sony along the way. Can we say the format war is over? Not just yet. But its getting close and I think we can see the winner…
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